November 06, 2020
The 5G network puts an end to delays. Moving forward together. A story in which we prove how every second can make a positive difference.
Paralympic tandem cyclist Tristan Bangma sees only 1%. For the new campaign for Vodafone, we created a technological application that allowed Tristan Bangma to hit the road solo for the first time via the 5G network and 8D audio.
Using Vodafone’s 5G, we will allow a visually impaired cyclist, who normally rides tandem, to independently navigate a course. Thanks to the ultimate speed of the new 5G network, Paralympic champion Tristan Bangma can tour the cycling track herself. Every decision must be made in a millisecond.
Behind The Scenes
Agency Glasnost International
Photography Maurice van der Meijs
Talent Tristan Bangma
Assistant Alex Berger
Make Up FLorence Claire
Post Production Jan Hibma