IBE speaks the language of hip-hop. At the festival everybody talks the language of hip-hop and it’s not only in the way you talk, it’s in the way you walk, look, bust a move, party and bullshit. IBE is bigger than life because it’s transcends socio-economic conditions, linguistic, racial and geographic and once a year people from all over the world celebrate Hip-Hop together in the way it was meant to be.

A mobile-first social media campaign for an urban arts festival: The Notorious I.B.E. A visual campaign that glorifies dancers from all over the world. Heavily inspired by the movie The Warriors. CAN YOU DIIIGG ITTT?